March 25, 2012

March Madness: $87.5 Million per day of Productivity Loss (Infographic)

According to Nielsen Fast Nationals, CBS Sports and Turner Sports’ exclusive second-round coverage of the 2012 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 15 combined to attract a total of 7.7 million total viewers (+4% vs. 2011).

With a total advertising spend of $738 million in 2011, March Madness is certainly music to the ears of  TV/cable channels.  However, the following infographic illustrates the flip side of the U.S. economy--apparently, the NCAA Tournament leads to an estimated $175 million loss during the first two days due to diminished productivity at work, plus some other interesting tidbits.

The Economics of March Madness
Created by: Online Colleges Resource

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