According to Nielsen Fast Nationals, CBS Sports and Turner Sports’ exclusive second-round coverage of the 2012 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 15 combined to attract a total of 7.7 million total viewers (+4% vs. 2011).
With a total advertising spend of $738 million in 2011, March Madness is certainly music to the ears of TV/cable channels. However, the following infographic illustrates the flip side of the U.S. economy--apparently, the NCAA Tournament leads to an estimated $175 million loss during the first two days due to diminished productivity at work, plus some other interesting tidbits.
Online Colleges Resource
The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters.
© EconMatters All Rights Reserved | Facebook | Twitter | Post Alert | Kindle