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September 21, 2015

Why Western Companies Fail in China (Infographic)


Many have always been fascinated about why western companies fail in China. It's difficult to understand why massive companies like Google and Ebay fail to resonate with a Chinese audience and I wanted to know why this was happening.

The following infographic tries to answer the question and it was very interesting to get some proper insight.

For example, when Ebay tried to break in to the Chinese market they failed because a local company called Taobao simply understood the Chinese people better, and no matter how much money Ebay threw at it, they couldn't get to grips with the Chinese market.  Check it out to learn some more interesting facts.

Why Western Companies fail in China

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Item Reviewed: Why Western Companies Fail in China (Infographic) Rating: 5 Reviewed By: EconMatters