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September 9, 2016

Top 3 Costs You Shouldn’t Ignore When Starting an Online Business

In today’s world of the online consumer, more and more entrepreneurs are realising the benefits of starting online businesses. Not only are online businesses becoming more and more popular as the number of people shopping for products and services online increases, they are also cheaper to set up, making them an economical and accessible way for many people to become entrepreneurs. Online businesses can help the economy in a range of different ways, and they are providing people who may not have been able to afford to set up a business a way to achieve their dreams of starting their own company. If you’re considering starting an online business, here are some of the costs which you will need to consider.

Web Hosting

Your website’s hosting provider is something that you should definitely spend a lot of time considering when starting an online business. The web host that you choose can have more of an impact on your company than you may realise, which is why it’s vital to make sure that you do plenty of research in order to ensure that you make the right choice. When looking for a web host, many new entrepreneurs make the mistake of opting for the cheapest, or even a free option. However, this could mean that your business website is slow due to sharing a server with others, and you may not have access to round the clock customer service. All of this could cause problems with your business, for example a poor reputation. When choosing a web host, it’s always best to pay good value for money for a great service, such as one of the options from bestwebhosting.co.uk.

Website Design

Your website should be the main hub of your online business, and for this reason it’s essential to make sure that you invest in it to ensure that it is user-friendly and easy to navigate. Not only should online business owners make their website design and development one of their biggest priorities, it’s also absolutely essential to ensure that the design is constantly tested and reviewed in order to ensure that it stays up to date with current trends and consumer expectations. Using analytics and feedback to constantly update your website’s layout and design is essential to make sure that you remain competitive and ensure that your customers are satisfied with their experience.


Marketing should be an online business cost that is prioritised. Since new online business are constantly being launched, it’s important to enter your new business venture fully aware of the type of competition that you are about to face. In order to ensure that your business is successful, it’s vital to make sure that you do not ignore marketing and search engine optimisation costs. When putting together your business budget, it’s important to make sure that you are planning to invest a significant amount into your online marketing endeavours, as this is essential for bringing in new customers and getting an edge over your competition.

Online businesses are becoming more and more popular, but if you’re thinking of starting a company that’s based entirely online, some costs should be more of a priority than others.

The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters.

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