By Martin Small, BlackRock
On the heels of a record year for exchange traded funds (ETFs), it’s clear that these are no longer niche investments. Today, one in four U.S. investors owns ETFs, and more than 80% of financial advisors manage portfolios with at least some ETFs, according to the BlackRock ETF Pulse survey of retail investors. That growth is likely to continue.
Young, confident and engaged
About the survey
The BlackRock 2016 U.S. ETF Pulse survey was conducted from September 12–26, 2016, by TNS, an independent research company. The survey interviewed over 1,000 individual investors and 400 financial advisors, from nationally representative online samples of household financial savings/investment decision makers age 21–75, with $100K+ in investable assets and aware of ETFs; and financial advisors age 21–75 with $25MM+ in assets under management.
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