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February 8, 2017

How Small Business May Benefit From the Cloud System

The business industry has benefited tremendously because of the advancements in technology the world now enjoys. There are now a lot of ways in which we can attack a certain concept and deliver it to the world through various means. For instance, there used to be a time when marketing and advertising efforts proved to be very expensive. If you are a company still trying to get its bearings, large companies can and will drown you out. However, with the advent of the Internet and digital marketing, it has given all businesses, regardless of size, a fair chance to get people’s attention. So now, people have created strategies exclusively for online efforts, even creating a whole department focused solely on that.

Indeed, being online has benefited small to midsize businesses. However, if there is one thing they have not taken advantage of, it is cloud saving. Being able to store information on a cloud has become popular for students and certain companies because it allows gaining access to their documents from anywhere and from any device. The benefits small businesses can gain from it are the reason why there is a constant shift from the paperless to digital. Even third party companies are exposing its benefits. Like the ASIC Australian company search of Infotrack; they will store information on businesses, making sure that customer and investors are provided with adequate details before they partner up with a specific company. 

Unfortunately, only a trickle have found a use for cloud saving. Here we will discuss the benefits you can get if you use the cloud system.

Better customer service

There are a couple of ways in which cloud can improve customer, or even investor, engagement. One would be the aforementioned ASIC search. The public is given a chance to review company profiles on their own to see if your company can be a suitable business partner for them. This will also allow customers to see if your practices conform to their values.

Another way would be accepting document requests from customers. If your business runs on passing information to them, it would be easier if we can dilute the process to only a few steps: accept the request, retrieve the document, verify its contents, and release it to them. All of which can be done in a few clicks. This eliminates the need to sift through countless documents in a whole room of filing cabinets.

Provides very useful analytics on your business

The cloud system does not just store information, it can also provide you with big data. These are analytics that can help you figure out how to target your customers better and be able to create strategies directed at keeping them and attracting more. It can easily collect data for analysis; this makes it easy for your company to think up actionable solutions to problems as they come up.

The cloud system have constant updates

You will definitely an improvement on your business when you use cloud; but whether it is for sales or customers, the cloud system you use can improve as well. There are companies who offer both cloud and cybersecurity to their clients. If your business has grown, they can offer a different subscription plan that can help manage the increase in data. These can also predict threats and other problems that can occur when you digitise your assets.


The cloud system if the future of business, and it would be wise to adapt to it while you are ahead of the game.

The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters.

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Item Reviewed: How Small Business May Benefit From the Cloud System Rating: 5 Reviewed By: Econ Matters