In the world of commerce, entrepreneurs and business owners are
always looking for new ways to promote their ventures. Social media, networking opportunities, and word of mouth all have their parts to
play, but outdoor events are also becoming increasingly popular.
As a rule, outdoor events bring together a variety of similar
businesses in one place. Their location tends to be chosen by an independent
organiser, ensuring that all attendees are on the same footing when they
arrive. Attracting interested parties, they offer an ideal opportunity to
connect with your peers, engage with potential customers, and pedal your
venture to people that might be able to promote or support it in some way.
Although they can do a lot of good for your reputation, they’re not
an easy ride. There is a large amount of work that must go into setting your
business apart from its competitors, and when each venture is judged one beside
the other, it’s very important to get it right. Luckily for you, we have these
three top tips to help you…
#1: Appearance is Key
Outdoor events are usually held in a large communal space, such as a
field or park. Generally, attendees will be expected to set up their own stalls
or stands, and this offers a fantastic opportunity to help you stand out. You
need to make your offering look better than any of those around it, so it often
pays to bring in the professionals to help you. Companies like Neptunus Structures
can do wonderful things with the space available to you, helping to make your
venture look professional, inviting, and a cut above your competitors, but even
if it’s a DIY job, make sure that you stand out for all of the right reasons.
#2: Promote the Event
The beauty of outdoor events is that they’re hosted by an
independent entity, and the organiser will usually be responsible for
promotions. This is good news for those with a limited customer base and
network of contacts, but it doesn’t mean that you can’t contribute to the
event’s success too. Events like this are an ideal opening not only to garner
new business and opportunities, but also to build on the following that you
already have, so take to your social media and push what you’re doing. Not only
will this help you to connect on a personal level, but you may also find that
your support network attends with friends and family in tow, helping to build
your potential customer base with minimal effort on your part.
#3: Be Available
As we’ve already mentioned, outdoor events are an ideal opportunity
to network, so be available to make the most of them. Rather than delegating
responsibility to other employees, make sure that you and a strong support team
are present to build connections and bolster your reputation. Turn on your
charm, have your business cards at the ready, and make the most of the
opportunities that are available to you.
