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November 7, 2016

How to Use Social Media to Build a Brand

Whether you want to sell products and/or services, gain subscribers or persuade the public to support a cause, social media is quickly becoming the go-to platform for engaging and getting the results that you need. Your ability to encourage any of these actions from your target audience will be greatly influenced by the authority of your brand, something that social media plays a key part in building and improving.

Research shows that an increasing number of brands are planning to invest even more into social media during the next few years, due to the ability of this channel to help them reach more followers, gain customers, and improve their brand reputation. Read on to discover everything that you need to know about using social media to build and improve your brand.

Choose the Right Networks

There are literally hundreds of social media networks out there to choose from, but by opting for the wrong ones you could be doing your business a disservice. Since most social media platforms aren’t worth investing your time or money into, it’s important to determine which are the ones that will best support your brand image by taking a range of different factors into careful consideration.

For example, Facebook is one of the best social networking sites to choose from when it comes to improving your brand’s image and reputation, as this is used by a huge percentage of the population and provides businesses and brands with the option to share an assortment of different content types on their page to engage with followers. On the other hand, the additional options of comments and private messaging also make it easy for brands to use Facebook for customer service purposes, which can all contribute to a better brand reputation.

Using Facebook in conjunction with other networks such as Twitter and Instagram to build a robustsocial media following is one of the main pieces of advice given by successful young entrepreneur and self-made millionaire Sam Ovens.

Provide Great Content

When it comes to building up a good brand image and reputation using social media, the content that you share with your readers is absolutely everything. Whilst sharing ‘click-bait’ type content or content that has little or no value to the reader is unlikely to improve your brand image at all and could even damage your reputation, taking the time to select or create interesting, engaging content that your audience will enjoy will cause your good reputation to soar.

Remember that every piece of content that you share, whether it be a status update, links to blog posts and other content, videos, or even photographs should be 100% supportive of your brand image and the various things that your brand stands for.

Use Social Media Campaigns

In an age where organic reach is beginning to diminish, many business owners and brand marketers are finding that in order to be successful on social media, it’s essential to turn to a range of paid social media campaigns. Many brands have experienced a great deal of success when it comes to running campaigns such as competitions, contents and polls in order to raise more awareness on social media and gain more followers.

Along with this, there are many different social media campaign ideas which can also be used to gain market research and ask followers to share their opinions and ideas, something which can also improve customer relations and help to improve the reputation of your brand even more.

When it comes to building a brand, social media is one of the best tools in your box. But, knowing how to correctly leverage the powers of this popular marketing channel is essential to business success.

The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters.

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