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February 20, 2017

Marketing Guide for Start-ups

If you are in the process of launching a new business then you will no doubt be extremely busy and any advice that will save you some time will help to lessen the load. When you decide to set up a new business then you suddenly have to become a master of all trades, which is never going to be easy. You need to be able to put to your accounts hat on, your administration hat and of course your marketing hat to name a few!  

If you’re new to all of this then you might be at a bit of a loss where to start. Fortunately for you, there are lots of places that you can seek information to help you along the way. You have support and guidance available from the government, marketing experts and people who are experienced in setting up businesses themselves.

If you’re looking for a quick overview of how to develop a marketing plan, then you might be best using a template. This will ensure that you don’t miss anything critical off. Which channels are the most effective may depend on your type of business, so it is a good idea to take a look at what other similar businesses are doing for their marketing strategy. This will help you to build an idea of what works without you having to do a period of trial and error.

Let’s look at some of the most effective marketing channels:

Website – Having an online presence is massively important. People will research products before they buy them and if you don’t have a website to showcase your products or services then you won’t be found. When you are creating content for your website, you will also need to consider search engine optimization, which if you’re not familiar with this concept it is how easily people can find you when they type keywords into a search engine such as Google.

Email Marketing – This is a very effective way to generate leads, when you do it correctly. There are a number of methods that you can use to make your email campaign more effective. If you don’t have much time to build your emails then think about using a service that provides easy to use templates as this will save you some considerable time.

Social Media – Using platforms like Facebook and Twitter is a great way of making contact with your target audience. If you can create useful content to share with people then your audience reach will increase, which in turn will result in lead generation and sales. You can use groups on Facebook to find people that are likely to be interested in your products or services.  

Whichever channels you decide to invest your time into, marketing is the key that opens the door to the future success of your business. Raising awareness of your brand and reaching out to people is paramount to making sales, so make sure you get your marketing strategy set up early on.

The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters.

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