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October 24, 2017

How to Become an Industry Leader

If you want to establish your business as a leader, you must strive to stand apart from your industry rivals. You must therefore embark on an effective marketing strategy to connect with your core demographic. Read our helpful advice on how to become an industry leader.

Understand Your Audience

To become the competition in your industry, you must understand your audience, who will shape your branding, content, marketing campaigns and tone of voice. Never try to be all things to all people. Instead, create buyer personas to identify your target audience, so you connect with the right demographic.

Publish High-Quality Content

High-quality content can transform your business. It can help shape your company’s tone of voice, boost your visibility in the search engines, and can drive considerable traffic to your website. So, don’t incorporate boring, unhelpful and poorly written content onto your landing pages or blog posts. Instead, regularly produce and publish unique, engaging copy that will capture your audience’s attention and allow your brand to stand out from the crowd of competitors.

Offline Marketing

Are you struggling to increase brand awareness in a difficult industry? If so, you should consider offline tactics, in addition to developing a solid online strategy. For instance, Eventige is one of the leading digital marketing agencies for the vape and e-cig industry, as they create tailored campaigns using media ad buying and traditional solutions alongside internet marketing campaigns, which can result in considerable brand awareness and growth.

Create Premium Content

If you want to separate your business from your industry rivals, you must look beyond blog posts and start producing premium content. For instance, engage with your customers, clients and critics by publishing original, insightful and compelling whitepapers, case studies, videos, podcasts and webinars. This will allow your audience to learn more about your brand and industry, which can establish your company as an industry thought leader. Always strive to answer your readers’ questions throughout the premium content, which will allow them to trust in your brand.

Start Social Sharing

Every business hoping to succeed online should develop a creative social media campaign, which can increase brand recognition and interaction, while boosting your web traffic and conversion rate. Yet, platforms such as Facebook, Instagram and Twitter are not only a great outlet to promote your content, but to promote others’ content, too. You must aim to promote good content once you find it, which will prove you’re a caring, sharing company that doesn’t believe in the hard sell.

Guest Blogging

Guest blogging allows you to spread the good word about your business and industry while highlighting your extensive knowledge. As a result, it’s an effective marketing tactic for boosting your brand’s exposure, improving your credibility and building inbound links to your website, which can boost your ranking in the search engine results pages. Aim to write and publish thought-provoking, educational articles on high-authority websites, which will allow their readers to learn more about who you are and what you do.

The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters.

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