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July 2, 2018

Small Business Outsourcing



Outsourcing is often seen as something only applicable to large businesses, where entire departments can be replaced by an external service, usually with cost savings in mind. However, outsourcing is not the prerogative of big business or large organizations that you might believe. In fact, in many ways, it is ideally suited to the small business owner. If you haven’t considered the benefits of outsourcing for your business, then you could be missing out on a valuable tool that will contribute a great deal towards increasing your profitability.

Facilities management

Whether you have a large warehouse, a factory, an office, or you work from your own home, the one thing that remains constant is the need for upkeep and repair of the buildings and contents. You could employ a caretaker for your business if it’s sufficiently large, whose remit includes all maintenance work and cleaning of the facilities. Or you could outsource the work to a specialist agency. Each element of the maintenance work could be assigned to a service that takes care of every aspect of the work required, then bills you for their time. For example, you could contract a janitorial equipment supplier like Service by Medallion to take care of all your cleaning needs. The advantage of outsourcing cleaning and maintenance is you never have to worry about covering vacation time, as the agency will cover the work.

IT systems

The most valuable asset your business has is your time, and if you are fiddling about trying to upload new software, or looking for ways of increasing your IT system’s capabilities, you aren’t focusing on the vital work of growing the business that is your primary role. Therefore, it makes sense to outsource all the IT maintenance to an outside agency. Many IT problems can be solved via a remote interface, where the technician can link into the system to diagnose and fix any errors or malfunctions. A task that may have taken you several frustrating hours could be sorted in a few minutes this way. This makes an investment in the expertise of an IT company a sound decision that will relieve you of the burden, freeing up your time to work on the business.

Marketing

This is a difficult and time-consuming topic but is essential to your success. Unless you are knowledgeable and experienced in marketing, outsourcing can give you better results as well as saving you a great deal of time. Websites, social media accounts, the whole of your online presence, in fact, come under this umbrella too, as these are all marketing tools. If you aren’t an expert in pay per click, AdSense, search engine optimization, or hashtags, then paying someone who is to take on these tasks makes good sense. The investment in contracting this work out will be recouped in very short order, providing you choose the best provider for the job.

These are a few examples of how outsourcing can work for you in your small business. The basic rule is if a task is going to cost you time that would be better spent on running the business, an investment in outsourcing is the best approach.

The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters.

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Item Reviewed: Small Business Outsourcing Rating: 5 Reviewed By: Econ Matters