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April 2, 2019

How to Grow Your Green Business


Green businesses are the most important of them all, whether they produce eco-friendly goods, provide low carbon footprint services or simply use greener production methods. That's why it's imperative that the growth in greener companies continues, but just how do you achieve this? Starting a business is an exciting thing to do, but it's important that you don't rest on your laurels, as growing your green business is good for you, your stakeholders and our planet. Here are three ways you can do that, and achieve personal and corporate growth.

Recruiting the Right People

When you start a business, you'll be very busy and you'll also have to take on the tasks yourself. From designing products to selling products, to packaging them and fulfilling orders, if you don't do it, it won't get done. If you want to achieve sustainable growth, however, you'll eventually need to recruit staff, so that you can concentrate on the important job of running the enterprise. When recruiting staff, you'll need to ensure they have all the skills and experience your business needs, but it's also important that they share your ethics, and that means checking their green credentials. When your workers share your green viewpoint, they'll work harder and be able to make suggestions that fall outside of their usual remit.

Learning Essential Business Skills

A successful entrepreneur needs to excel in lots of areas: finance and accounting, marketing, planning and design, and leadership are just some of them. You may not have all these skills and traits initially, but you can learn them by studying an accredited online MBA program from respected institutions such as Suffolk University. Because you study online, you'll be able to study whenever and wherever you like, rather than being tied to classroom timetables. This means that you can fit your studies around your other commitments, so you can study while you run and grow a start-up business. Having a Master of Business Administration degree also looks great on your website or business card, helping you attract customers and investors.

Promote Your Greenness

Global warming and manmade climate change are affecting the world more than ever before, but the good news is that more and more people across the world are aware of it and are prepared to do their bit. One way that this is evident among American consumers is that they are increasingly turning towards greener businesses when they buy a product or service. As a green business, this can be of huge benefit to you, as long as the public knows just how green you are. That's why it's essential that you tell your story on your website and social media platforms, and update them regularly to build your brand.
Gaining an MBA degree can boost your confidence and your credentials, and give you the skills and knowledge you need to grow your business, especially when you also recruit the right people and promote your green activities. The world needs more environmentally aware businesses, so it's important to grow yours to its full potential.
The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters. © EconMatters.com All Rights Reserved | Facebook | Twitter | YouTube | Email Digest


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