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June 7, 2019

4 Ways to Grow Your Tech Startup’s Reputation

A poor reputation can often equal a poor-quality product in your customers’ eyes. If you appear to be unprofessional and unreliable, your target audience will think the same of your products and services.

If you want people to invest in your tech devices and services, you must aim to align your business with quality, dependability, and professionalism.
For guidance on doing just that, here are four ways to grow your tech startup’s reputation.
Provide High-Quality Products/Services
As your customers will more than likely be investing a considerable sum into your products, they will expect it to be of the highest quality once it arrives on their doorstep. If, however, it is unattractive, hard to use or filled with flaws, you can guarantee they will demand their money back.
To ensure you never disappoint your customers, you must make it your mission to design and manufacture an exceptional product that will exceed their expectations. For example, you can start by building a powerful PCB with the help of Altium and find reputable manufacturers to ensure standards never slip.
Keep Every Promise You Make
Customers will expect companies to deliver on their promises. To maintain their satisfaction and brand loyalty, you must be willing to go above and beyond to ensure you never break them.
For example, if you promise to provide next day shipping, ensure a product reaches its specified address within 24 hours. If you have a no-questions-asked returns policy in place, you cannot argue with a customer when they send a product back to your business. If you do, you could lose their custom forever, and they will be more likely to talk negatively about your brand to their loved ones, colleagues, or acquaintances.
Apologize for Your Mistakes
As your tech company will be compromised of humans, it can be easy for mistakes to arise from time to time. Rather than attempting to hide an error from your customers or pass blame, you must apologize for your company's failures.
To prove how sorry you are for a mistake, you could:
Offer a discount on a product or service
Send a customer a free gift
Send a personalized letter from the business
Customers appreciate both honesty and transparency, and they will respect you more when you admit to a blunder rather than attempting to deceive them.
Wow Your Customers
Every company should strive to routinely impress their customers. For example, you could do something unexpected, such as adding a free gift into their order, such as candy, a notebook, or a t-shirt.
You also should identify your customers’ needs before they do. For example, if a customer calls your business to state they are unhappy with a product, explain that your brand is willing for them to exchange or return it before they even need to ask. Your helpful, forward-thinking approach could convince them to try a new product or return to your business in the near or distant future.
Every technology company must aim to positively grow their brand’s reputation to secure customers, maintain brand loyalty, and become an industry leader.
The views and opinions expressed herein are the author's own, and do not necessarily reflect those of EconMatters.

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